Privacy Policy

Ashworth Caines Ltd trading as Ashworth Architects
privacy@ashworth-architects.com

07980 257441

Most of the personal information we process is provided to us directly by you for one of the following reasons:

To provide architectural services

We also receive personal information indirectly, from the following sources in the following scenarios:

Consultants and suppliers in connection with an architectural project

The type of personal information we collect

The personal data we may collect about you includes:

Contact details including name, job title, email address, telephone number and home or business address
Communications data including information provided in the course of correspondence or in calls with you
Details about the services we oﬀer and provide to you
Data about your location which comes from your electronic devices
Behavioural data about your use of our products and services
Technical data from your devices and the technology you use
Usage data about how you use our products and services

We collect your data from a number of sources including:

Data you provide to us, for example where you:

Enquire about our services
Contact us by phone or speak to us in person
Use our website
Contact us by email or letter

Data we collect when you use our website:

Profile and usage data including how you use our services. This is information collected from your devices when you connect to our services using devices such as computers and mobile phones. We use cookies and other internet tracking software to gather this information.

Data we collect from third parties:

Data supplied by suppliers, sub-contractors, advisers and agents such as companies that help us provide our services or advise on how to run, develop and improve our business
Regulatory, government or law enforcement agencies
Social networks
Product providers

Sharing your personal data

We may disclose your personal data with the following categories of recipients:

Our suppliers and service providers – to our third party service providers, agents, subcontractors and other organisations for the purposes of providing services to us or directly to you on our behalf. Such third parties may include cloud service providers (such as hosting and email management), marketing agencies and administrative services
Potential buyers – to a potential buyer (and its agents and advisers) in connection with any proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer to use your personal data only for the purposes disclosed in this privacy notice
Law enforcement agencies – to any competent law enforcement body, regulator, government agency, court or other third party where we believe disclosure is necessary: (i) as a matter of applicable law or regulation or (ii) to exercise, establish or defend our legal rights
Other parties – to any other person where you have agreed that we can share your personal data with them

Marketing

We may collect your preferences to receive marketing information directly from us by email if you register with us online.
We will ask you if you would like to provide your consent to receive marketing information directly from us. From time to time, we may ask you to refresh your marketing preferences by asking you to confirm that you consent to continue receiving marketing information from us.
We may contact you with marketing information by email, post or by telephone or with targeted advertising delivered online through social media and platforms operated by other companies by using your personal information, or use your personal data to tailor marketing to improve its relevance to you, unless you object.

Lawful bases and why we process your personal data
Where you have provided CONSENT

Where we have your consent to do so, we may contact you via email or text with marketing information about our services or products. You may withdraw your consent for us to use your information in any of these ways at any time.

Where there is a LEGITIMATE INTEREST

We may use and process your personal data where it is necessary for us to pursue our legitimate interests as a business, or that of a third party, for the following purposes:

For marketing activities (other than where we rely on your consent to contact you by email)
For analysis to inform our marketing strategy, and to enhance and personalise your customer experience
To correspond or communicate with you
To verify the accuracy of data that we hold about you and create a better understanding of you as a customer
For network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access
For prevention of fraud and other criminal activities
To comply with a request from you in connection with the exercise of your rights (for example, where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request)
For the management of queries, complaints, or claims
For the establishment and defence of our legal rights
For the purposes of any proposed restructuring, acquisition, purchase or merger of any part of our business

Where there is a LEGAL REQUIREMENT

We will use your personal data to comply with our legal obligations:

To assist the Architects Registration Board or other public authority or criminal investigation body
To identify you when you contact us
To verify the accuracy of data we hold about you

Where it is required for us to perform our obligations as part of a CONTRACT

We may use and process your personal data where we have supplied you (or continue to supply you) with any services or products, where we have arranged for the supply of another company’s services or products to you, or where you are in discussions with us about any new service or product. We will use this information in connection with the contract for the supply of services or products when it is needed to carry out that contract with you or for you to enter into it. Please see ‘Personal data we process’ above for details of the types of personal data we process for these purposes.

How we store your personal information

Your information is securely stored.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

When we have no ongoing legitimate business need to process your personal data, we will either delete or anonymise it or, if this is not possible (for example, because it has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible.

Social media

Please visit each platform's Privacy Policy for details as to how they manage personal data.

Your data protection rights

Under data protection law, you have rights including:

Your right of access - You have the right to ask us for copies of your personal information.

Your right to rectiﬁcation - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to Ashworth Caines Ltd, trading as Ashworth Architects.

You can also complain to the ICO if you are unhappy with how we have used your data. The ICO’s address:

Information Commissioner’s Office Wycliﬀe House

Water Lane Wilmslow Cheshire SK9 5AF

Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk

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